The sofa world is full of options when it comes to brands to choose from. Names like

Leather Recliner Sofa
Ashley Furniture, Lane, Berkline, Palliser, Klaussner and Coaster Furniture are just a few great names in a sea of products competing for your hard earned money.
How does one choose and where do brands fit into the equation? I thought it might be worthwhile giving a VERY high level overview of the brands and type of customer or style that they service.
Ashley Furniture: all styles, hits a very low price point, limited to no material options or customization; motion and stationary, bedroom; sofas; sectionals; recliners: dining room; entertainment; good warranty; delivery time 2-3 weeks on most produc.
Lane Furniture: all styles, medium price point, customization available on most pieces by color and material; sofas and sectionals; recliners; motion and stationary; good warranty; delivery time is 2-3 weeks on most product.
Berkline: mainly transitional styling with some traditional; customization available in color and material type; leather options are somewhat limited in the sofa and sectional category; strong home theater seating presence; sofas; sectionals; medium price point: excellent warranty; delivery time is 4-6 weeks on most product.
Palliser: mainly contemporary styling; sofas, sectionals and recliners; full customization by color and material available; pricing medium high; warranty is the bests in industry; delivery time is 6-8 week.
Coaster Furniture: all styles; large selection across all categories; strong sofa and sectional presence; medium quality; medium warranty.
Klaussner: mainly transitional styles with a strong emphasis on stationary furniture as opposed to reclining furniture. Price points are very good and the majority of the product is made here in the USA.